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1. 
   Our commitment to help you with policy compliance

   March 14, 2019

   Protecting our users and advertisers from bad actors is very important to us, and that’s why we have strict policies that govern the kinds of ads we allow on our platform. We also work hard to help good advertisers avoid making honest mistakes that lead to policy violations. That’s why we’re rolling out new features to help you achieve your full campaign potential by allowing you to easily navigate the policy restrictions that may affect your ads. Introducing the Policy manager In April, we’re introducing a new Policy manager, to provide a centralized and customized experience in Google Ads where you can monitor policy restrictions of ads, keywords, and extensions across your entire account. Over time, we’ll continue to add new features here, including recommendations for fixing your ads, a history of your appeals, an overview of your account’s certifications and more. To access Policy manager in Google Ads, click “Setup” in the Tools Table, then select the “Policy manager” tab Get additional insight behind policy decisions Beginning last year, advertisers were able to see additional information about what caused their ad to be disapproved by simply hovering over the ad. We will continue to expand this capability in 2019. Find detailed information on ads disapprovals by hovering over your ads Enable policy appeals in just a few clicks If you disagree with an action we’ve taken on your ads, soon you will be able to appeal the decision for another review with just a few clicks, directly within Google Ads. This feature will start rolling out to accounts this spring and will be available for text ads for most policy violations. Hover over a disapproved or limited ad and look for the “resubmit” link to see if you’re eligible. You’ll also be able to track the status of your appeal in the Policy manager. We’re making it easier to resubmit ads in Google Ads Detect violations in real-time In some cases, we’re able to detect policy violations during ad creation. In those cases, we’ll provide real-time feedback to help you understand potential policy violations before they actually occur. You can then make changes to your ad right away to bring them into compliance. Make sure to check our real-time feedback during ad creation We’re excited to introduce new tools to further help you navigate policy requirements and create high-quality, compliant ads. Posted by Hristo Stefanov, Product Manager, Search Ads

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2. 52

   Grow your games business with ads

   March 13, 2019

   There’s so much that goes into building a great mobile game, and building a thriving business on top of it -- that’s next level. That’s why today Google is announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. Create demand One important part of ensuring a successful launch moment is to build brand awareness and connect with a fan-base right out of the gate. Now with pre-registration ads, you can promote the opportunity for players to register for your new titles before they’re officially released on Google Play. Players will receive a push notification in Play once the game is released. Pre-registration ads can be especially valuable for established game developers to help you connect with a fan base that already loves your game, and have strong intent to download and become valuable players in your game. Grow at scale At launch, your goal is to get as many installs as possible within your budget. Today we’re announcing Maximize conversions bidding for App campaigns -- just give us your budget and ad assets, and we’ll maximize your player base. Because the focus is on maximizing installs instead of meeting your target price, you can typically get a lower conversion price. All you have to do is set your goals and lean on App campaigns machine learning to handle the hard work of placing the right ad at the right time. Maximum conversions bidding for App campaigns is now available as a beta to select advertisers - so if you are interested please talk to your Google Account Manager to sign up. Re-engage your gamer Let's face it, 80% of all app users churn within 90 days1. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again. Today, we’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google Search, YouTube, and over 3 million sites and apps. This campaign works with Google Analytics for Firebase as well as with our App attribution partners. With App campaigns for engagement, you can reconnect with players in many different ways such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android, which only Google can help with. Learn more about it here or talk to your Google account representative if you’re interested in trying it out. Posted by Jason Morse, Director of Product, App ads for engagement

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