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1. ke Ad Settings allow users to easily update how their ads are personalized, or opt out of ads personalization altogether. We also recently announced new tools that provide even greater visibility into what data is used for ads personalization and by whom.  Read our personalized advertising policy to learn more about our standards for what data may be collected as well as which interest categories we do not permit advertisers to use on our platforms.   Reach your ideal customer on Google Search People turn to Google Search for inspiration, to explore interests, and find the things they care about. To show up and be useful in moments when they need help, it’s important to understand what matters most to them. Over the coming weeks we're rolling out two new ways to reach your ideal customer on Google Search: affinity audiences and seasonal event segments for in-market audiences.  Engage people who are passionate about your products Consumers increasingly expect ad experiences to be useful, personal, and frictionless. That requires knowing who your audience is and understanding what they want and what they’re passionate about.   Affinity audiences helps you raise awareness and drive consideration among people who have a strong interest in your products. For instance, let’s say you sell camping gear. To reach avid campers, you can pair an affinity audience like “Outdoor Enthusiast” with generic camping keywords. By adding this additional audience layer, you can reach people who are not only searching for camping products, but are also passionate about the great outdoors. Volkswagen, one of the world’s largest auto manufacturers, used affinity audiences to achieve a 250% increase in conversion rate when compared to its non-audience traffic.  Reach the right people at the right time Whether you want to grow your sales or build your brand, it’s important to not only know who your audience is, but also where they are on their path to purchase.  In-market audiences are a great way to reach consumers who are actively researching or comparing products and services. With the holiday season right around the corner, new seasonal event segments for in-market audiences on Search and YouTube are ideal for reaching people with timely offers. For example, Toyota used the Black Friday and Christmas segments to focus on shoppers actively looking for their next car. By using these segments the brand saw a 67% increase in conversion rate and a 34% reduction in cost per conversion. You can find these new audiences in the Ads UI in the coming weeks.  Learn more about adding audiences to your Search campaigns in the Google Ads Help Center.

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2. 5

   Set conversion actions at the campaign level for video ads

   October 8, 2019

   A conversion action is a specific customer action that you’ve defined as valuable to your business, such as a newsletter signup or a purchase. These actions can be included in the “Conversions” column, which is used to evaluate performance and optimize bids. For Search and Display campaigns that have specific budgets for different marketing goals, you can override the default, account-level setting by selecting which conversion actions you want to optimize for at the campaign level. Starting today, this campaign-level setting is now available for Video campaigns. If you want to optimize a campaign for multiple conversion actions, place them into a “Conversion actions set”. These can be applied across other campaigns that share the same marketing goal. To learn more about how to select conversion actions at the campaign level and create conversion sets, visit the Google Ads Help Center. Posted by Tal Akabas, Product Manager, Search Ads  

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3. 6

   Google Ads auction-time bidding comes to Search Ads 360

   October 7, 2019

   Smart Bidding uses machine learning to set bids at auction-time, factoring in a wide range of signals that help predict performance. Now, the same technology that's helped advertisers achieve better results is available in Search Ads 360. In fact, during the beta, hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average conversion increase of 15% to 30% at the same or better ROI. If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers can now optimize their Google Search bids using auction-time bidding, while continuing to optimize their cross-channel bids using Search Ads 360 automated bidding.   Head of Marketing, Jamima White, at Australian energy company AGL, discovered that Google Ads auction-time bidding helped drive results for her business in a competitive environment. With Google Ads auction-time bidding enabled in Search Ads 360, AGL saw conversion volume increase 19% at the same cost per acquisition. To learn more about Google Ads auction-time bidding in Search Ads 360, visit the Search Ads 360 Help Center. Posted by Jason Krueger, Product Manager, Google Ads

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4. 7

   Turn browsers into buyers with user-generated images in product reviews

   October 3, 2019

   A recent study shows that Google is the first place consumers go to research a purchase they plan to make, whether online or in-store1. But beyond turning to search to read product reviews, shoppers are increasingly becoming inspired by images, with 50% of digital shoppers sayi