10 points saw a 10% incre 4977550256203696919-blid-7775683211800301964

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1. 
   Average position sunset begins the week of September 30th

   August 12, 2019

   Building on our announcement in February, we’re removing the average position metric from Google Ads starting the week of September 30, 2019.  Moving forward, we recommend using Search top impression rate and Search absolute top impression rate. These metrics reflect the actual placement of your ad on the page, rather than the position of your ad compared to others.  As a result of this change, the following will be disabled starting the week of September 30, 2019:  Rules using average position Custom columns using average position Saved reports that filter on average position Saved filters with average position If you have Google Ads scripts that use average position, we recommend you review them to ensure they’ll continue working as intended. The average position metric will also be removed from the following:  Saved column sets Saved reports that use the average position column, but don’t filter on it Scorecards that use average position in dashboards If you use ValueTrack parameters, please note the {adposition} parameter will begin returning an empty string starting the week of September 30, 2019. Posted by Pallavi Naresh, Product Manager, Google Ads  

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2. 3

   Optimization score now includes Shopping campaigns

   August 12, 2019

   Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 We recently expanded the score to include Shopping campaigns—in addition to Search campaigns—to provide more, real-time recommendations for improving overall account performance. Just like for Search campaigns, optimization score for Shopping campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set up to perform at their full potential. You’ll see separate scores for Search and Shopping at the campaign level, and one combined score at the account level. We also added unique recommendations just for Shopping campaigns, like switching to Smart Shopping campaigns and adding seller ratings. You can learn more about maximizing your optimization score directly from Google Ads product experts by registering for our webinar, or checking out our best practice guide. Posted by Ryan Beauchamp, Product Manager, Google Ads    1Internal Google data. Only for Search campaigns.

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3. 4

   Manage multiple accounts more efficiently with the account map

   August 6, 2019

   If you have a manager a