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ถ่ายทอดสด การออกรางวัลสลากกินแบ่งรัฐบาล งวดประจำวันที่ 1 กรกฎาคม พ.ศ. 2562

1. ditor release includes 4 new features

   August 30, 2018

   Earlier this week, we released Google Ads Editor 12.5. New features include: More text in expanded text ads New description line for Dynamic Search Ads Longer descriptions for call-only ads New custom rule: Sitelinks with no descriptions Learn more about these recent updates to Editor.

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2. 71

   Get more out of responsive search ads with new insights

   August 27, 2018

   Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads. To help you create more effective responsive search ads, we’re introducing three new reporting and feedback tools: Preview ad combinations as you build them. This will help give you confidence about what your ads might look like, and you can even browse through them to double-check your work. View reporting for headlines, descriptions, and top combinations to make it easy for you to see what’s showing up most often on the search results page. Measure the relevance, quantity, and diversity of your ad copy with ad strength. Posted by Anthony Chavez, Director of Product Management, Google Ads

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3. 72

   Workshops for scripts available

   August 23, 2018

   You’re invited to join a training session on scripts. We’ll host beginner and advanced courses in 6 cities around the world. The training features: Keynote speakers Hands-on codelabs Manager account scripts Basic troubleshooting for beginners Connecting to external data and services for advanced users Learn more and register for this opportunity. The workshops will take place in: North America New York City (Advanced session, September 4) San Francisco (Advanced session, September 7) Europe Hamburg (Beginner session, September 27 and Advanced session, September 28) London (Beginner session, October 3 and Advanced session, October 4) Asia Tokyo (Beginner session, September 28) Singapore (Beginner session, October 15)

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4. 73

   Modernizing the look of display ads for better performance

   August 20, 2018

   We've updated the visuals around Google Display ads to help you get better performance. First, text ads are now more than simple text. Ads can now feature a logo when a logo has been added to a creative. Along with increased branding potential, there’s a new font and a rounded call-to-action button. Both changes are intended to align with current design best practices. As these changes roll out, you’ll also begin to see an option to add custom colors, both a main and an accent color, so that your ads align as closely as possible with your branding preferences.     Second, the assets for your responsive display ads can now fit together more seamlessly. Using machine learning, colors are extracted from the images you provide to Google Ads. We create a layout that approximates fully-designed image ads. The colors of the text and button of your ad are all customized to create an appealing contrast for your entire ad unit. The end result should be ads that are content-aware, and closely match the style of top performing human-created image ads.         In order to make the most of these formats, ensure that you’re providing a selection of creative assets to assemble the best possible ads. Check out our advice about creating effective display ads. Read more about responsive display ads.

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5. 74

   Take action on cards within the Overview page

   August 17, 2018

   The Overview page provides a top-level view of your account and campaign performance. This view might inform changes you need to make in your account. You can now implement some of those changes directly from the Overview page itself. These actions include: Pause or unpause campaigns, ad groups and keywords Edit campaign budgets Edit keyword and ad group bids Edit ad copy Exclude irrelevant search terms by adding negative keywords right within the “searches” card For example, let’s say you want to drive more traffic from searches on a particular keyword. You can click into that term, click “Edit Keyword” and edit the bid right from the Overview page. Give it a try on your Overview page.

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6. 75

   Introducing new local marketing innovations for advertisers

   August 10, 2018

   Consumers are increasingly turning to their smartphones to research and explore the physical world around them. In fact, “near me” searches on mobile have grown 3x in the past two years.1 And 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.2 For marketers, this means it’s more important than ever to build experiences that surface relevant local information as easily as possible, and then measure the impact to your business. Last month at Google Marketing Live, we announced Local campaigns, a new dedicated campaign type for marketers with offline goals who want to focus on bringing more customers into brick-and-mortar locations. Provide a few simple inputs—like your business locations, budget and ad creative—and we automatically optimize your ads across Google properties and networks to help you drive more store visits. We now have more innovations coming soon to help you manage your local ads, and then measure the offline performance of your media across Google and other marketing channels. Find a Google My Business account and easily activate local ads To create local ad formats using location extensions, the first step is linking your Google My Business account to your Google Ads account. This allows us to show consumers relevant information from your business listings, such as your address, phone number, business hours and more. To simplify the process of finding the right Google My Business account to link to, we’re introducing a tool that will automatically surface relevant accounts for you using matching signals like your geographic coverage and website domain. Choose a Google My Business account with the most verified locations or the one with locations that best match your business and campaign objectives. Once the owner of that account approves, you’ll be ready to add location extensions to your Search, Display and YouTube ads. Introducing store visits measurement in Google Analytics When you’re investing in marketing solutions like Google Ads, it’s critical to understand the impact to your business in order to make more informed decisions about your budgets, creatives, bid strategies and more. We launched store visits in Google Ads over three years ago to help advertisers understand how their campaigns influence in-store traffic. Since then, we’ve measured over 10 billion visits across verticals like retail, auto, restaurants, and more. Store visits in Google Ads has long focused on connecting Google ad impressions and clicks to visits. We’re now introducing Store Visits in Google Analytics so you can measure offline results from more of your marketing efforts that bring customers to your website and then to your store. Please speak to your account representative if you're interested in joining the beta. Store visits in Google Ads and Google Analytics are estimates based on data from users that have turned on Location History. Only aggregated and anonymized data is reported to advertisers, and they aren’t able to see any store visits from individual website visits, ad clicks, viewable impressions, or people. Google uses industry best practices to ensure the privacy of individual users. Denny’s reaches a new generation of diners with local ads solutions Denny’s, a global restaurant chain, is one example of an advertiser using Google’s local products to bring more people into its diner locations. Customers are often searching for terms like “pancakes near me” or “best burgers nearby” on mobile. Denny’s shares how its shift from traditional media to Google Ads has uncovered new insights and helped them win more of these customers:     “You can have confidence, not only in serving that right message to the right consumer - but that digital marketing translates to in-store traffic. Ultimately, it brings the customer to the table.” - Luis Martinez, Digital, Media, and Hispanic Marketing at Denny's   We look forward to helping you continue to build great online to offline experiences for your customers.     1. Internal Google data, U.S., July–Dec. 2015 vs. July–Dec. 2017 2. Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," smartphone users=1,000, local searchers=634, purchases=1,140, May 2016.

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